Maud Lavin: Clean New World: Culture, Politics, and Graphic Design
Description
Maud Lavin approaches design from the broader field of visual culture criticism, asking challenging questions about about who really has a voice in the culture and what unseen influences affect the look of things designers produce. Our culture is dominated by the visual. Yet most writing on design reflects a narrow preoccupation with products, biographies, and design influences. Maud Lavin approaches design from the broader field of visual culture criticism, asking challenging questions about about who really has a voice in the culture and what unseen influences affect the look of things designers produce. Lavin shows how design fits into larger questions of power, democracy, and communication. Many corporate clients instruct designers to convey order and clarity in order to give their companies the look of a clean new world. But since designers cannot clean up messy reality, Lavin shows, they often end up simply veiling it.Lacking the power to influence the content of their commercial work, many designers work simultaneously on other, more fulfilling projects. Lavin is especially interested in the graphic designer's role in shaping cultural norms. She examines the anti-Nazi propaganda of John Heartfield, the modernist utopian design of Kurt Schwitters and the neue ring werbegestalter, the alternative images of women by studio ringl + pit, the activist work of such contemporary designers as Marlene McCarty and Sheila Levrant de Bretteville, and the Internet innovations of David Steuer and others. Throughout the book, Lavin asks how designers can expand the pleasure, democracy, and vitality of communication.
____________________________
Author: Maud Lavin
Number of Pages: 217 pages
Published Date: 09 Sep 2002
Publisher: MIT Press Ltd
Publication Country: Cambridge, Mass., United States
Language: English
ISBN: 9780262621700
Download Link: Click Here
____________________________
Tags:
rar, iOS, mobi, for mac, Read online, pocket, ebook pdf, download pdf, epub download, Clean New World: Culture, Politics, and Graphic Design rar,free ebook, download ebook, download torrent, fb2, download book, rarpaperback, Maud Lavin free ebook, download torrent Clean New World: Culture, Politics, and Graphic Design by Maud Lavin pocket,iPad, zip, ebook, for PC, book review, download epub, iPhone, free pdf, facebook, kindle,
Communication Strategies 3: Audio CD
http://tiocranbalcu.mihanblog.com/post/48
14666762